Facebook: Launch its Shopping Fest to Celebrates Raksha Bandhan

Facebook, Social networking website plans to set up a new website in association with the media agency GroupM between August 12 and August 29 date.

Social networking site Facebook is looking for online shopping site in india by launching a shopping festival named "Tied Together on the occasion of Raksha Bandhan". The plan is to set up a website in association with media agency conglomerate GroupM between August 12 and  August 29, the day of the festival.

Facebook said, "unlock the power of social media that can reach 10 crore potencial customers through this event." Facebook's role will be to use its subsciber base and social networking platform to drive traffic to the shopping site in India, because in India there are huge number of FB users.

"Online shopping festivals have become a popular trend in India, especially with the rise in the number of e-commerce companies like Flipkart, Snapdeal, etc which are driving the growth of online shopping in the country India," a media planner said. "Facebook should be viewed as another media vehicle which has a huge database that can be utilised for commercial purposes."

"Companies like Amazon, Flipkart, Snapdeal and other e-commerce companies can host an online festival on their own website. But companies like Google and Facebook need to create a new one to host a shopping festival. The idea is to create online intellectual properties (IP) and to make them annual events," said another media planner.

Companies like Google and Facebook charge advertisers on a "per click" basis that ranges between 50 paise to 100 Rs. and 2 Rs. to 20 Rs., respectively, "depending on the customer-targeting options that they choose," said the planner. They will charge a fee for sponsoring these festivals on their website.